Press Releases
GfK’s media research awarded further contracts in the Netherlands
February 02, 2012 - Intomart GfK has extended its contract for radio audience measurement in the Netherlands from January 2012 for another four years. The company has also been recording national internet audiences since January, which will continue for the next three years.
more >>
GfK achieved sales increase of 6.2% in 2011 based on preliminary figures
January 31, 2012 - In financial year 2011, the GfK Group achieved an increase in sales and income. Based on the preliminary figures, sales were up by 6.2% to around EUR 1,374 million in financial year 2011. Adjusted operating income rose 1.8% to approximately EUR 188 million, with a margin of 13.7%
more >>
75 years of GfK
A successful piece of German market research history
Nuremberg, August 7, 2009 – For 75 years, the name GfK has been synonymous with responsibility, initiative and innovative spirit in the field of market research. The company has succeeded in grow-ing from a small association with close university links to one of the leading global market research organizations. Back then, as now, GfK placed people at the very center of its work: according to founder Wilhelm Vershofen, it tries to “allow the voice of the con-sumer to be heard”.
more >>
Internet Social Networks
Some 52% of B&H citizenry have heard for social networks like Facebook, MySpace Twitter etc. Research conducted by GfK in May 2009 with representative sample of 1000 citizens of B&H shows that 17% of citizens actively uses social networks, and nearly half of those users are students and pupils.
more >>
Game of chance
May, 2008. - Half of B&H citizens, at least sometimes, plays games of chance, according to newest results of GfK BH – Centre for Market Research. This type of fun is somewhat more popular in Federation of B&H than in Republic of Srpska, and somewhat more popular among men than among women. The most popular games of chance are TV Bingo and sport betting. It is rather disturbing fact that betting shops are visited by almost every third member of 15 to 25 year old generation.
more >>
B&H citizenry support to eventual EU membership
The B&H citizenry disposition towards B&H joining the EU is high – 83% of citizens would
voted for joining if the referendum is to be held, and just bare 9% oppose to that idea. The
support is higher in FB&H and Brčko District then in RS.
more >>
Broadcasting media in B&H
When asked to name three TV channels they most frequently watch, 34% of B&H
citizens specified FTV, allocating it at the top in popularity. These are the results of
GfK BH – Center for Market Research. Second place is reserved for TV Pink BH with
30% of B&H citizens that included it among their three most frequently watched
channels, and third one is BHT with 26% of votaries. Radio as a broadcasting media
is somewhat more dispersed. Local radio stations are often in advantage in relation to
regional ones or those that cover entire B&H.
more >>
The GfK lifestyle survey in Central and Eastern Europe
Material values are more important in Central and Eastern Europe than in Western
Europe. Consumers there are intent on increasing their consumption and are more
strongly focussed on their careers than their counterparts in the West. The results
from two data collection waves carried out by GfK Lebensstilforschung for the
“Consumers in Europe 2005” survey testifies to an upbeat mood in consumers in
Central and Eastern Europe.
more >>
