GfK BH

"An investment in knowledge
  always pays the best interest" (Benjamin Franklin)

Our business is market research and our information services provide the essential knowledge that industry, retail, media and the service sector need in order to make their decisions.

GfK – Growth from Knowledge

 

Latest News of GfK BH                                    more news >>

75 years of GfK

A successful piece of German market research history Nuremberg, August 7, 2009 – For 75 years, the name GfK has been synonymous with responsibility, initiative and innovative spirit in the field of market research. The company has succeeded in grow-ing from a small association with close university links to one of the leading global market research organizations. Back then, as now, GfK placed people at the very center of its work: according to founder Wilhelm Vershofen, it tries to "allow the voice of the con-sumer to be heard”. more >>

 

Internet Social Networks

Some 52% of B&H citizenry have heard for social networks like Facebook, MySpace Twitter etc. Research conducted by GfK in May 2009 with representative sample of 1000 citizens of B&H shows that 17% of citizens actively uses social networks, and nearly half of those users are students and pupils. more>>

 

Games of chance

May 2008, - Half of B&H citizens, at least sometimes, plays games of chance, according to newest results of GfK BH – Centre for Market Research. This type of fun is somewhat more popular in Federation of B&H than in Republic of Srpska, and somewhat more popular among men than among women. The most popular games of chance are TV Bingo and sport betting. It is rather disturbing fact that betting shops are visited by almost every third member of 15 to 25 year old generation. more>>

B&H citizenry support to eventual EU membership

The B&H citizenry disposition towards B&H joining the EU is high – 83% of citizens would voted for joining if the referendum is to be held, and just bare 9% oppose to that idea. The support is higher in FB&H and Brčko District then in RS. more >>

Broadcasting media in B&H

When asked to name three TV channels they most frequently watch, 34% of B&H citizens specified FTV, allocating it at the top in popularity. These are the results of GfK BH – Center for Market Research. Second place is reserved for TV Pink BH with 30% of B&H citizens that included it among their three most frequently watched channels, and third one is BHT with 26% of votaries. Radio as a broadcasting media is somewhat more dispersed. Local radio stations are often in advantage in relation to regional ones or those that cover entire B&H. more >>