About GfK Bosnia
GfK BH was founded by GfK Austria in March 2004.
Basic competitive advantage
- Combination of worldwide (GfK Group is a global knowledge provider) and local knowledge (GfK BH employs local experts for local market)
- Experience is shared among countries.
Point of difference: strong orientation towards consultancy, education in marketing.
Basic parameter of our success: Growth of our clients.
Team
- Sharing the experience of GfK Group Worldwide , GfK has gathered a team of experienced researchers.
- The research team has, on average, 6 years of work experience.
- Currently, there are 12 employees, age between 22 and 40.
- Half the employees have a university degree, mostly in social sciences (psychology, journalism) and economics.
- The network of field coordinators (15) covering all B&H, in both country entities of Republika Srpska and Federation of Bosnia-Herzegovina. There are about 200 interviewers on the field per project, 2 moderators with over 500 conducted Focus Groups.
Resources
- Cati center - 30 stations
- CAPI - 10
- Focus group studio - one-way mirror
